January
26, 2007
Presenting: Bob Murdoch from Centre 55 Has
My Vote for an Honorary Doctorate of Community Service
No neighbourhood portrait about Toronto’s
Beach could be complete without one of the key pillars of the
community: Since he started at Centre
55 (a local community centre in the Beach) in 1980 Bob Murdoch
has been at the heart of making this community work. He has started
numerous creative and innovative initiatives to improve the lives
of a wide range of people in the Beach community. Bob is a down-to-earth,
straight-forward guy who does not mind rolling up his sleeves and
working hard. He does not crave the spotlight, but I thought it
was definitely time to put the limelight on him.
Bob is deeply rooted in the Beach Community. He grew up in this
neighbourhood and has always had a deep attachment to the area.
Before attending a recreation program at Centennial College he went
to a local high school and local churches.
Following college and university, and along with some additional
courses in human resources management, Bob decided to ply his trade
at the YMCA.
Bob Murdoch gathered his original work experience at the YMCA where
he was a program director. He informed me about the “Y-Experience”
which is focused primarily in leadership experiences in sports and
fitness programs and provides many great professional learning opportunities
for candidates with high potential.
Bob Murdoch - a passionate bagpiper
One of the special events that Bob used to run was called the “Great
Lakes Race”, which involved six people racing across Lake
Ontario in a 26” north canoe (similar to a voyageur canoe).
The 30 mile race would start in Niagara-on-the-Lake (on the Ontario
side) or Youngstown (in New York State) and end in Toronto, during
rain, hail, or high winds. Bob adds that the world record for north
canoe racing was set in Toronto and won by a company called Techcan
from Hamilton. Racers would have to train for three months to get
ready for this challenging competition.
At the YMCA, Bob ran squash tournaments, sports programs and various
arts and crafts programs; he also managed a “vertical village”,
sports facilities run by the YMCA inside a private condominium building
where Bob was in charge of the sports and fitness program. This
varied employment background helped him make his next career move
in 1980 to a community centre in the neighbourhood where he had
grown up, Centre 55. Founded in 1975, Centre
55 originally offered programs such as a nursery school, a day
camp, evening user groups, volleyball and yoga. Bob describes it
as a small facility with a good infrastructure.
Over the past 25 years Centre 55 has become a comprehensive social
service provider in the Beach. Its most well-known program is called
“Share-a-Christmas” which involves a hamper or basket
full of goods that is delivered to needy families in the centre’s
catchment area. This assortment of goods includes one medium to
large frozen turkey, 6 litres of 2% milk, bread, fresh fruits and
vegetables, desserts, non-perishable foods and an age-gender appropriate
toy for each child.
Bob Murdoch, far right, during the Village of East Toronto Christmas
Parade
The average value of this basket is $300, and families as well
as corporations are able to adopt a family. The Beach is generally
perceived as a wealthy neighbourhood, but according to Bob’s
hamper delivery map, there are many streets in the Beach, even in
the wealthy areas close to the lakefront, where there are families
receiving Christmas donations. Low-rise rental apartment buildings
with low income families are often located right next to million
dollar homes. The total number of families who benefited from the
Adopt-a-Family program was 973 this year.
The official mascot of the Share-a-Christmas event is an oversized
reindeer called “Hamper”, which nicely coincides with
the Christmas basket idea. Bob told me a funny story about how the
name “Hamper” came into being. In the old days of the
orange and black computer screens, one of Bob’s co-workers
had created a vertical listing of Santa’s Reindeers and the
last word on the list was “Hamper”. Along with “Dasher”,
“Dancer” or “Prancer”, “Hamper”
sounded like a pretty good name for an additional reindeer.
Bob thought this was brilliant and commended his coworker for coming
up with this creative idea of naming a new addition to Santa’s
reindeers. His colleague looked perplexed and said he had just added
the name of the file at the bottom of the listing, there was in
fact no new addition to the reindeers. A much less dramatic story,
but the name “Hamper” stuck and the cartoon reindeer
has become the poster child of Christmas charity in the Beach.
Hamper, pictured on Centre 55's east wall
A 9 foot mascot was built a couple of years later, whose image incidentally
adorns the building’s east façade, and Centre
55's Share-A-Christmas program now consists of about 700 individual
and corporate contacts encompassing a total network of about 2500
active volunteers.
Bob Murdoch is a strong supporter of volunteer recognition, and
he has developed an entire program to honour the people who make
his programs work. He has created “Hamper’s University”
which bestows undergraduate, masters and doctoral “degrees
in Christmas” on the volunteers, and his award system is based
on the volunteer’s contribution to the community.
Bob Murdoch believes in the magic of Christmas, which is a symbol
of universal kindness, unconditional peace and harmony. The Share-A-Christmas
program itself is non-denominational, and volunteers and beneficiaries
of the program come from all backgrounds and religions.
Hamper’s Annual Christmas Convocation honours those who have
made a significant and sustained effort in the local community.
This year the youngest graduate ever, an 11 year old girl, was honoured
with a Doctorate in Christmas. Children who participate in the Share-A-Christmas
program sort or pack gifts, they fundraise, sing carols or give
up their own Christmas gifts for other more needy people in the
community.
Bob points to some historical photos of Centre 55
Bob adds that these honorary degrees have a tremendously positive
effect on the recipients, and he guarantees that the volunteers
that have been honoured with these “degrees” will find
a job when they start looking for work. Employers are always looking
for good corporate citizens, and volunteering adds an impressive
dimension to any resume. The Adopt-A-Family program offers a great
deal of synergy between the volunteers, the community, and the businesses.
Centre 55’s Share-A-Christmas program ends every year with
deliveries of gifts on the 22nd of December, and the very next day
a new round of fundraising and volunteering is kicked off for the
next year.
A variety of other programs are run at Centre 55. From a chapter
of Al-Anon, to free income tax clinics, free flue shots and Meals
on Wheels, Centre 55 is an all-round social services agency. The
Pegasus Community Program for Adults
with Special Needs runs one of its programs here, the Beach
Photo Club and the Beaches Speeches Club (a chapter of Toastmasters),
and the Professional Academy of Drama and Music all have their home
here.
Illustrious personalities from Toronto's Beach include Norman Jewison
Different groups within the entire wider community benefit from
Centre 55’s services. Apart from funding for the operational
costs, Centre
55 does not receive any funds from the city for its services.
All the money required for the various programs has to be generated
from fundraising efforts. Bob explained that this type of social
service delivery is a unique Toronto-based model.
There are 10 community centres in the former City of Toronto grouped
together in an umbrella organization called the “Association
of Community Centres” whose mandate it is to provide a diverse
range of services to the community. These facilities differ from
regular recreational centres which, as their name says, have a specifically
recreational purpose. Bob explained that the other former cities
that today make up Metropolitan Toronto (the suburbs of Etobicoke,
North York and Scarborough) do not have these types of community
centres. Instead they have recreational multiplexes that encompass
swimming pools, hockey rinks, gyms and other facilities in one location,
while social services are mostly delivered by non-profit organizations
like the United Way.
This community-centre-based model of social service delivery is
truly unique to Toronto, and according to Bob’s description,
the entire approach is fully driven by the community. The needs
for the social services are defined by the neighbourhood, and the
residents get together to try to find solutions how to address these
needs. This grass-roots approach of communities helping themselves
is a very unique approach, and it is quite time-consuming and complex
to get such a community organization off the ground. That is why
there are only 10 of these types of community centres in Toronto.
Bob added that there are 13 designated communities in Toronto that
need help, and not all of them have access to the multi-service
community centres.
Irene staffs the front desk
Fundraising is a key skill for this organization and Bob is a gifted
and creative fundraiser. One of the latest fundraising efforts is
called “Slobberfest”, a humorous take on an interesting,
consumer-based idea sure to succeed in the pet-friendly Beach neighbourhood.
This festival was held for the first time last year and presented
a variety of pet contests, including owner-pet look-alike contests
and a wide variety of pet tricks. Vendors at the event had to pay
a fee which became part of the fundraising campaign for Centre 55.
Bob is already thinking of a new event: “Pipestock”
(in analogy of Woodstock) will be a bagpipe festival which will
involve competitive piping and a gathering of tartans and clans.
A new project, the Village of East Toronto Christmas Parade, was
held for the first time this past Christmas. Participants included
local marching bands, politicians, residents and businesses, and
the effort was intended to support the local community and economic
development. Bob was expecting about 500 spectators to show up.
Once the police count of the crowd was in, the number was more in
the 5000 to 6000 range, something that exceeded everybody’s
expectations.
Nancy is the volunteer coordinator
One important annual event run since 2000 by Centre
55 is the Annual Citizen of the Year Award. This joint initiative
between the Beaches Lions Club, the Beach Metro Community News and
Centre 55 honours important volunteers in the community who have
dedicated their effort over many years. Gene
Domagala was the first such recipient and Bob refers to him
as a “utility man” because Gene is present throughout
the whole community and offers his help wherever he is needed. People
such as Glenn Cochrane, Arie
Nerman and Marie Perrotta have
also been honoured for their contributions to the Beach community.
Millennium Park at Coxwell and Eastern Avenues features the Walk
of Fame honouring the Citizens of the Year as well as a tablet with
engravings of 200 names of people who have become donors for the
park. Community involvement is big, and Centre 55 held a competition
to design a flag for the Beach community. The flag features a stylized
image of the Leuty Lifesaving Station and flies proudly at Millennium
Park.
Bob shows the Beach flag
We had talked a lot about Centre 55, but I also wanted to get to
know Bob Murdoch as a person. Bob shared with me that he is an avid
musician. He wrote a sound track for the Terry Fox Story back in
1984. The sound track was not accepted, but it might come out on
CD next year, and some of Avril Lavigne’s musicians were involved
in the project. But not only does Bob play the guitar, he has recently
taken up bag-piping. His wife gave him an entry level bagpipe and
some lessons as a present. Bob had an incentive to learn how to
play the bagpipe within a very short time: his sister-in-law was
diagnosed with breast cancer and was projected to die within 10
months. His bag-piping teacher said that it would be very difficult
to play this instrument within less than a year. Bob said that he
didn’t have a year, and when his sister-in-law passed away
he was standing outside playing the bagpipe and played Amazing Grace
at her funeral.
A few years ago Bob’s good friend, Mark Daley from City TV,
was diagnosed with prostate cancer, and Bob’s father-in-law
had been afflicted by the disease earlier. He and Mark talked about
the fact that prostate cancer is really a silent disease that men
do not like to talk about. Bob decided to organize a whole parade
of bagpipers to raise awareness for prostate cancer, and on September
17, 2005, the Pipes and Drums for Prostate Cancer Research, consisting
of 325 pipers marched from Nathan Phillips Square to Queens Park,
accompanied by the Lieutenant Governor. The masculine music of the
bagpipes was intended to be the voice of men who were afraid of
talking about prostrate cancer. Bob showed me a photo of the event,
and there were bagpipers as far as the eye could see.
Bob Murdoch saluting at the Pipes and Drums for Prostrate Cancer
Bob Murdoch is a gifted musician and song-writer and here is a
sample of his work (go to http://www.myspace.com/togetherottawa,
and click on "Marathon" to listen to his partner Doug
singing it). Bob is planning to turn the following song into a fundraiser
and introduces the song with the following comments:
On the Road to Marathon is an epic song about one person’s
battle against overwhelming hardships. It is a message of hope and
a call for action from a spirit who’s tenacity of purpose
created a force of desire so profound and so passionate that when
their determination was brought to bear on their subject their energy
and commitment could have animated a lifeless universe.
On the Road to Marathon is a bitter sweet story about the victory
of an unsung Canadian Hero. It is based on Herculean strength, duty,
hour and sacrifice and the selfless devotion that one person had
for the welfare of others.
Similarities are drawn from 490 BC on the plain of Marathon,
near the ancient city of Athens where gallant Athenian warriors
gave their lives to preserve Greece from conquest by a huge Persian
force. Pheidippides, an Athenian messenger, ran 150 miles taking
the news to Athens. He ran for two days. The message he delivered
to the King was "Rejoice we Conquer". After delivering
the miraculous news, Pheidippides collapsed from exhaustion and
exposure and died at the feet of the King. To honour this legendary
runner, the Marathon Race was made part of the Modern Olympic Games
in 1896.
It was before the Birth of Christ when David drew upon faith
to fight the undefeatable and slayed Goliath near the Gates of Ekron
using with a sling and a single tiny stone. Terry Fox is an errant
messenger and combatant who fights a battle against a terrible killer.
He is offering to pass the torch to all of us to take up the conflict.
On the Road to Marathon is a song for Terry, a baby faced warrior,
who’s promise of youth and who’s rite of passage has
included sickness and disease, either of which combined, could not
and never will extinguish his flame of hope.
On The Road To Marathon ©
Bobby Murdoch
He ran out to the high way with the west coast on his mind
no ordinary runner on the road just clocking time
if you get the wind behind you, you could run around the sun
no ordinary runner on the Road to Marathon
C H O R U S
Saw sweat bead on top the guard rail like opals in the rain
No ordinary hunter stalking ordinary prey
Race not always won by the swift or battles by the strong
but by the sling and stone near Ekron and on roads like Marathon
C H O R U S
You got the outside track but you won’t turn back in the half
light of the dawn
no ordinary runner pacing on to Marathon
In the lamp light of the evening a moving shadow in the halogen
beam
no ordinary runner with an ordinary dream
C H O R U S
He ran out to the high way with the west coast on his mind
no ordinary runner on the road just clocking time
Race not always won by the swift or battles by the strong
but by the sling and stone near Ekron and on roads like Marathon
This was a great introduction to some of the many facets that make
up Bob Murdoch as an individual. Just before we were starting our
tour of the building, Bob pointed out a picture on the wall, depicting
him with former Lieutenant Governor Hilary Weston, the former provincial
minister of social services and a young lady who had just received
a medal. Bob was invited by the Ministry of Culture and Recreation
to be on the selection committee for awarding the Ontario Medal
for Good Citizenship. He became the Chair of the Committee and had
to read 12 to 15 binders full of resumes of individuals who had
been suggested to become recipients for the award. Amid all these
resumes Bob came across one resume that struck him: it was not unusual
as far as accomplishments went, the candidate had volunteered in
a breakfast program, with the food bank and a seniors program, actually
it was not one of the most impressive resumes.
But Bob noticed something unusual about this young woman’s
background: she had Down’s syndrome. He asked his colleagues
if they noticed anything special about this particular resume and
they concurred that there was nothing particularly outstanding about
it, until he made them aware of the woman’s disability. Once
the committee members became aware of this fact, Doris Bell was
selected as the recipient of the Ontario Medal for Good Citizenship.
Bob refers to this experience as his proudest moment.
Now it was time to start our tour of Centre
55, a former Toronto police station. Bob showed me several multi-purpose
rooms that were former police station lockers, or rooms for weapons
and communications, or areas for search and seizure. The former
detectives’ office is now a multi-purpose room and features
a picture of Norman Jewison, one of several prominent (former) residents
and community contributors in the Beach. Bob also pointed out that
Centre 55 was given a Civic Award of Merit by the Toronto Race Relations
Committee a few years ago for their positive work with at-risk youth.
Bright futures start at Hamper's Nursery School
As we walked downstairs Bob pointed out that the building was damaged
by fire in 1979 and that the eastern part of the wooden staircase
had to be completely rebuilt. Downstairs we walked by Irene who
was manning the front desk and Nancy who is the volunteer coordinator.
Towards the back of the building are the former garage and the holding
cells of the police station which were converted into a nursery
school many years ago. One of the rooms was also the location of
the Pegasus Community Program,
Marie Perrotta’s brainchild, a wonderful daytime program for
adults with special needs that I had visited a few days earlier.
So many people depend on Bob Murdoch and Community
Centre 55. Bob is an expert in creative fundraising and an accomplished
master of ceremonies. Usually Bob is the one handing out awards
and giving recognition to others for their contributions. There
is no doubt in my mind that for his effort and hard work Bob Murdoch
himself deserves a medal, or even better, an Honorary Doctorate
in Community Service.
Related Articles:
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- An article series to celebrate my chosen home town
Gene Domagala - A human convenience
store of charity and community involvement in Toronto's Beach
Arie Nerman & the Beach Hebrew Institute:
The People's Synagogue
Vivetha Bistro: A popular spot
with eclectic food
Glenn Cochrane - Media
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Michelle Gebhart: A
true Renaissance woman: from army brat to expert renovator, biker
lady, successful restaurateur & dedicated youth volunteer
Michael Prue: A working class success
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Alex Winch & the
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renewable energy & innovative entrepreneurship
Mary Lee: A restaurant owner with a heart
for the arts
Marie Perrotta from the Pegasus
Community Project reaches for the stars
Burgie and Benedetta from the Konditor
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Bob Murdoch from Community Centre
55 - 25 years of community service in the Beach
Steve and Paul from Accommodating
the Soul B&B: hospitality with a personal touch
John Dowding: A private lesson in
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Lucille Crighton: A textile
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Lido Chilelli: Founder
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The Balmy Beach Club - Legend
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The Garden Gate Restaurant a.k.a. "The
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Ralph Noble: Firefighter,
lifesaver and creator of the most famous mural in the Beach –
a noble man indeed
Sandra Bussin
- City Councillor and Deputy Mayor shows me her neighbourhood
The Toronto Beach Rotary Club:
Service above Self and the joys of volunteering
The Beaches Lions
Club: Charity and community projects in the Beach since 1935
The Beach Business
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and activities on Queen Street East
Maria Minna:
An Italian-Canadian immigrant story and a life-long fight for social
justice
The Beach Metro Community
News: Much more than just the news
The Kingston Road Business Community:
A neighbourhood undergoing revitalization and an integral part of
the Beach
Andrew Smith and Rachel Howard:
Creative entrepreneurs and dedicated community builders
Nevada's Ristorante: Where
hospitality is a family affair
Maria Minna: Another neighbourhood
walk and talk and discoveries along Queen Street East
St. Aidan's Church:The spirit of charity
in the Beach comes full circle
Gene Domagala takes me on a history
tour of the eastern and northern part of the Beach - a perfect day
of discovery
The Beaches Library: A centre
of learning for all ages
A walk along Kingston Road:
A shopping district definitely worth a visit
55 Division: Serving and protecting
- community policing in action
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